Privacy Policy

1. Introduction

25Mike LLC, doing business as Amber Clay (“we,” “us,” or “our”), operates the website amberclay.com and sells digital products including but not limited to Abide & Build: A Field Guide for the Woman Who’s Done Doing It All in the Wrong Order. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, subscribe to our email list, or purchase our Digital Products.

By using the Site, you consent to the data practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.

2. Information we collect

Information You Provide Directly:

• Name (first and/or last) provided at checkout or through email sign-up forms

• Email address when subscribing to our email list, downloading a lead magnet, or making a purchase

• Payment and billing information (processed securely through third-party payment processors such as Stripe or PayPal; we do not store full credit card numbers)

• Any information you voluntarily submit through contact forms, customer support inquiries, or direct messages

Information Collected Automatically:

• IP address

• Browser type and version

• Device type (desktop, mobile, tablet)

• Operating system

• Pages visited, time spent on pages, and referring URLs

• Cookies and similar tracking technologies (see Section 6)

Information From Third-Party Platforms:

If you interact with us through third-party platforms (such as Instagram, HighLevel, or Stan Store), those platforms may share limited information with us in accordance with their own privacy policies and your account settings.

3. How we use your information

We use the information we collect for the following purposes:

• To process and fulfill your purchases and deliver Digital Products

• To send transactional emails (order confirmations, download links, receipts)

• To send marketing and promotional communications (with your consent; you may unsubscribe at any time)

• To respond to customer service inquiries and support requests

• To improve and optimize the Site, content, and user experience

• To monitor for and prevent fraud, unauthorized access, and copyright infringement

• To comply with applicable legal obligations

4. How we share your information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:

Service Providers: We share information with trusted third-party service providers who assist us in operating the Site, processing payments, delivering email communications, and hosting digital products. These include platforms such as HighLevel, Stan Store, Stripe, PayPal, and email marketing providers. These providers are contractually obligated to handle your data responsibly and only for the purposes we specify.

Legal Requirements: We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, enforce our Terms and Conditions, investigate fraud, or protect the safety of our users or the public.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of 25Mike LLC’s assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Site of any such change.

5. Affiliate links and third-party websites

Our Site and Digital Products may contain affiliate links to third-party websites and products. When you click on these links and make a purchase, we may earn a small commission at no extra cost to you. We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to review the privacy policies of any third-party site before providing your personal information.

6. Cookies and tracking technologies

We may use cookies, pixels, and similar tracking technologies to enhance your experience on the Site. These technologies help us understand how visitors interact with the Site, remember your preferences, and deliver relevant content.

Types of cookies we may use:

• Essential cookies: Required for the Site to function properly (e.g., session management, security)

• Analytics cookies: Help us understand Site traffic and usage patterns (e.g., Google Analytics)

• Marketing cookies: Used to deliver relevant promotional content and measure campaign effectiveness

Most web browsers allow you to manage cookie preferences through browser settings. Please note that disabling cookies may affect the functionality of certain features on the Site.

7. Email communications

When you subscribe to our email list or make a purchase, you may receive email communications from us, including promotional content, product updates, and encouragement related to our brand. Every marketing email will include an option to unsubscribe. If you opt out of marketing emails, we may still send you transactional communications related to your purchases.

8. Data security

We take reasonable precautions to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include using secure third-party payment processors, encrypted connections (SSL/TLS), and access controls. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will comply within a reasonable timeframe, subject to any legal requirements to retain certain information.

10. Your rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you

• The right to request correction of inaccurate or incomplete data

• The right to request deletion of your personal data (subject to legal obligations)

• The right to opt out of marketing communications at any time

• The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe.

11. California residents (CCPA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. As stated above, we do not sell your personal information. To submit a CCPA request, contact us at [email protected].

12. CHildren's privacy

Our Site and Digital Products are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information promptly.

13. Changes to this privacy policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

14. Contact information

If you have questions about these Terms, please contact us at: [email protected]

25Mike LLC • DBA Amber Clay

amberclay.com